Budweiser India was exploring the launch of a new premium extension: Magnum Double Barrel. To support their internal pitch, our team was tasked with crafting a visual concept that positioned the product as exclusive, bold, and refined.
As Presentation and Brand Designer, I led the creative direction and design of the pitch deck visuals. The goal was to elevate perception and establish a luxury aesthetic that aligned with high-end spirits, not just traditional beer branding.
Objectives
Visual Strategy: Define a look and feel that communicated sophistication, masculinity, and craftsmanship.
Premium Positioning: Differentiate Magnum Double Barrel from Budweiser’s core offerings.
Investor Buy-In: Create a visually compelling pitch that could support storytelling and business positioning.
Brand Moodboarding: Translate early product ideation into a clear visual narrative.
Challenges
No Existing Brand Guidelines: The sub-brand was in conceptual stages, requiring original exploration.
High-Stakes Presentation: The pitch was being presented to senior stakeholders for greenlighting.
Balancing Tradition & Innovation: The design had to maintain Budweiser’s legacy while breaking into a premium space.
My Approach
1. Moodboard Development
Built initial moodboards exploring luxury , deep neutrals, metallics, serif typography, inspired by whiskey and bespoke packaging.
2.Layout & Design System
Developed a deck structure that guided the audience through narrative beats: product story, market positioning, design, and campaign potential.
3. Visual Storytelling
Each slide was designed to highlight texture, depth, and contrast - using minimal yet impactful layouts that emphasized premium aesthetics.
Results
Helped secure internal buy-in for further exploration of the sub-brand
Defined initial visual direction and tone for Magnum Double Barrel
Deck was praised for its clarity, sophistication, and storytelling flow
Conclusion
This pitch deck showcased my ability to craft high-impact visual narratives under creative ambiguity. Through branding instinct and strategic layout design, I helped a legacy brand explore a new product direction with confidence.
